Social Media • Community Manager • Marketing Assistant
1/3
Swipe for Bio
Career & Tier-1 Esports
8+ Years of proven work in Gaming
Started in Esports managing local volunteer projects & scaling community networks.
Flamengo & Cruzeiro Esports: Social Media & Community Management driving viral engagement.
Fallen Gaming Company: Spearheaded product launches for Gabriel "FalleN" Toledo.
IEM Rio Major 2022: On-site & digital marketing coverage during CS major history.
Gaming & Strategic Operations
Connecting Indie to AAA Publishers
Core Expertise: Community Architecture, Social Media Strategy, Influencer Ops.
Global Publishers: Partnering with major studios across Indie & AAA mobile/PC titles.
Strict NDA Execution: Managing confidential launches & player support hubs.
Data-Driven Growth: Turning audience passion into measurable retention.
Liked by flaesports, fallen.gg and 245,000 others
omatheusinacio
Social Media & Community Manager with 8+ years building high-impact campaigns in gaming & esports — from Flamengo & Cruzeiro Esports to Fallen Gaming Company. Swipe through to read my full career highlights 📌
omatheusinacio
Proud to have created with and for major brands, publishers, and tier-1 esports orgs. Swipe through the category grids to view all partner logos 🚀🔥
Peer & Industry Recommendations • Professional Endorsements
1/5
Alexander Emanuel
Head of Social Media • 7W Play
"Matheus is a dedicated, exemplary and responsible professional, who always responded to all the team's requests, delivering the best work possible, taking care of publications, interacting with the public and editing videos and images for the social networks on which he posted daily."
Eduardo Chaves
Head of Marketing • Fallen Gaming
"Matheus is an extremely focused person, willing to learn and who develops very well when given autonomy. During our time together at Fallen Company, he managed social networks, created copy for email marketing, wrote blog posts and launched products. He will fit in well on any team!"
Frederico Tannure
Director of Esports • Flamengo Esports
"Matheus is a great professional, dedicated, passionate about esports and extremely hard-working. He always maintained a high standard of quality in everything he produced for Flamengo Esports."
Josh Brabham
Global Lead CM • Scopely / Stumble Guys
"Matheus consistently delivers top-tier community management and content strategy. His deep understanding of gaming culture and player sentiment makes him a massive asset for any publisher."
Christoph Kerchner
CM Lead • Keywords Studios / Sonic Rumble
"Matheus brings exceptional organization, proactive communication, and passion to every project. He bridges the gap between developers and players effortlessly."
Liked by fallencompany, scopely and 12,890 others
omatheusinacio
Honored to collaborate with visionary leaders across gaming, esports, and global publishers. Swipe through the carousel cards to read peer recommendations 💬📌
omatheusinacioFalleN x ESL Rio Major 2022 — Global Content Localization & Live Ops 🎬🔥
High-stakes English subtitling and real-time social localization for Gabriel "FalleN" Toledo's career tribute during the historic IEM Rio Major. Executed with zero-latency under live arena tournament deadlines:
📈 Key Results Delivered:
• 1M+ Live Stream Viewers reached across official ESL Twitch & YouTube feeds
• 18,000+ In-Arena Crowd reached live on Jeunesse Arena center jumbotrons
• 100% Positive Sentiment across global Counter-Strike communities
• Measurable traffic surge across Fallen Store & Fallen Gear e-commerce drops
Featured Case • Creator Signing & Cross-Vertical Growth
Liked by omatheusinacio and 184,200 others
flaesportsFlamengo Esports Welcomes Rafael Rey Physique 🔴⚫
Cross-vertical talent signing connecting lifestyle fitness with competitive gaming culture for Flamengo Esports:
📈 Key Results Delivered:
• 200M+ Monthly Digital Reach maintained across official club ecosystem
• 500K+ Day-One Views across Twitter/X and Instagram in under 24 hours
• 94% Positive Sentiment across core Rubro-Negro community channels
• +35% Cross-Audience Growth, diversifying non-endemic brand sponsor appeal
Featured Case • Mobile Esports & High-Volume Live Ops
Liked by omatheusinacio and 98,200 others
cruzeiroesportsCruzeiro Esports Free Fire Roster & LBFF Launch 🦊🔥
Mobile-first content engine and high-velocity match-day live ops for Cruzeiro in the premier division (Série A) of the Liga Brasileira de Free Fire:
📈 Key Results Delivered:
• 350K+ Multi-Platform Impressions during season kick-off campaign
• 8.2% Average Engagement Rate (2.3x gaming industry standard of ~3.5%)
• +40% Viewership Engagement via synchronized match-day live tweeting
• 25,000+ New Followers converted into dedicated mobile gaming fan hubs
